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Stafford catches kayak fishing

by | Sep 5, 2019 | Events

From Stafford Tourism:

Stafford Tourism has attracted Kayak Bass Fishing Trail Series Tournament, and Kayak Bassin, a nationally televised fishing show hosted by retired US Navy officer Chad Hoover.

“This is a direct impact from our tourism marketing efforts over the past couple of years and investment in local assets,” said John Holden, Director of Economic Development and Tourism.

“We first met this right’s holder for this program two years ago,” said Lisa Logan, Tourism Program Manager for Stafford Tourism. As a result of continued dialogue, relationship building, and the development of private and public access points, we were awarded this tournament and program.

Stafford will host the Kayak Bass Fishing Trail Series Tournament in 2020 and 2021. The tournament will also include a significant social media campaign on one of the largest social media networks in the kayak fishing industry. The event numbers attract between 150-250 anglers who will occupy between 500-600 room nights.

Stafford will be highlighted on a national television show featured on the World Fishing Network and the Sportsman Channel. The Kayak Bassin episodes that feature Stafford will begin airing in 2020. These shows reach 45 million TV households. Kayak Bassin has over 77,000 subscribers and 13.7 million views on YouTube, 63,000 Facebook fans, and 58,000 Instagram followers.

The County estimates the economic impact of this program is in excess of $116,000. In addition, the value of the advertising is in excess of $3.0M.

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