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“Miracle” Slimming Scams can Weigh you Down

From the Better Business Bureau of Central Virginia:

After spending much of 2020 in a socially distant environment, options to go to the gym or a favorite work out class was limited, unless it was online. BBB is ringing in 2021 with a resolve to provide tips to help people avoid falling prey to overstated weight loss advertisements and scams.

The desire to get in shape or lose weight fast poses a risk of being deceived by products that do not work as advertised, come with a host of unwanted side effects or the complete opposite of what was expected, more weight.

“Any time you see miracle claims for weight loss, you have to be very skeptical,” says Barry N. Moore, President and CEO of BBB Serving Central Virginia. “There’s no such thing as a ‘secret ingredient’ or ‘magic bullet’ that can result in weight loss virtually overnight. It takes hard work and dedication no matter what the program.”

The FTC noted in an October 2019 report about mass-market consumer fraud that more consumers reported falling victim to scams involving fraudulent weight loss products in 2017 than to any other type of fraud included in the survey. According to the report, victims of weight loss scams made up 2.6 percent of the survey participants, representing 6.5 million U.S. adults. These survey respondents reported purchasing and using products such as body wraps, topical creams, dietary supplements, skin patches, and even earrings promising to “melt,” “flush,” “burn,” or “dissolve” away unwanted fat.

Promotions advertising “miraculous” weight loss products and promising immediate results should be viewed as potential scams. These products – if received at all after purchase – are often ineffective in delivering their promised results, or worse, can have potentially dangerous side effects.

Many consumer complaints describe weight loss programs as difficult to cancel, even if the product doesn’t work as claimed in the ads

Some consumers say they believed they were making a one-time purchase but then received recurring charges to their credit cards for more of the product. When they contacted customer service, they were informed that they had signed up for a subscription, which was only disclosed in the terms and conditions of their original purchase, which the consumers had not seen.

In other, similar complaints, consumers described being notified of an additional shipment of the weight loss product that they did not order. When they tried to contact the company to cancel, the company claimed the item had already shipped, and the consumer struggled to receive a refund for the shipped product. Many consumers also filed complaints after being unable to reach the weight loss goals stated in advertising for the product.

To help avoid weight loss scams, BBB recommends the following:

  • Always be wary of advertisements and customer endorsements promising “miracle” results or immediate weight loss. According to the Center for Disease Control and Prevention, evidence suggests gradual loss of 1-2 pounds per week is a healthy goal and is more successful for achieving long-term weight loss. Ask your doctor what an achievable weight loss goal for you would be.
  • Determine your fitness goals. It’s hard work to lose weight. Find a program you can stick with, preferably one that you enjoy. Does a weight loss plan require special foods? Can you cancel if you move or find that the program doesn’t meet your needs or is more expensive than anticipated?
  • Avoid products that claim to help lose weight without diet or exercise. Be especially skeptical of claims that you don’t have to give up favorite foods or reduce the amount you consume. Doctors, dieticians and other experts agree that losing weight takes work. Pass up any product that promises miraculous results without any effort.
  • Check a product’s ingredients with the FDA. Be suspicious of taking special pills, powders or herbs. Some products have been recalled for containing ingredients with potentially dangerous effects. Check the list of public notifications from the FDA regarding potentially harmful weight loss products. In Canada, check with Health Canada for guidelines.
    • Be wary of a lack of ingredient list. Some companies have been accused of not advertising certain ingredients that can come with harmful side effects or mix adversely with prescription drugs.
  • Read all terms and conditions for any weight loss product. Before clicking check out or purchase, make sure the cart only includes the items you wish to purchase, and does not include signing up for a subscription, unless this is an option you do want in your cart. ​ Be cautious of any contract that takes payment from your credit card until you cancel.
  • When participating in online forums and chat rooms focused on weight loss and fitness topics, be wary of individuals pushing products they claim will help quickly reach goals.
  • Research the company with before purchasing. Read reviews about the product or company name by checking and searching the internet in general to see if there are any complaints alleging that it’s a scam.
  • Be wary of free trial offers, and before signing up, understand all the terms and conditions. These deals can become “subscription traps” that hook consumers into expensive shipments of products they did not explicitly agree to buy.
  • Report the deceptive ads. Be suspicious of ridiculously positive testimonials on the company website. Testimonials become an easy marketing tool and are easily faked. These are often accompanied with glorious before and after pictures. Call your BBB to report suspicious, confusing or misleading ads to BBB Ad Truth or report a scam with BBB ScamTracker.

Check BBB Scam Tracker to research and report scams. For more advice on or to find BBB Business Profiles of businesses or charities go to

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